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“úŽž•½¬ 11”N 7ŒŽ 9“ú(‹à) 15:30 -- 16:30
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u‰‰ŽÒ John Mackin
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u‰‰‘è–Ú Implicit Structures and Persuasive Techniques in Scientific Papers, Part I
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A successful scientific careers depends greatly on successful publishing of scientific papers. In scientific writing, the pro-forma goal is the sharing of scientific facts with the scientific community, but the true goal is persuasive: to persuade people to believe that a person's research is important and deserving of support (both financial and otherwise). The tactics used to attain this goal are those of argumentation, the arrangement of facts in such a way that the reader accepts your intended conclusion. Thus the appropriate sequencing of the facts depends on the higher level of tactics. And the tactics, in turn, depend on the highest level of the persuasive strategy. An understanding of the persuasive goal of scientific papers in every discipline.
This lecture series will be in two parts. The first part will describe the Cognitive Science basis for the typical structure of scientific papers. It will show how the "problem-solution" cognitive process forms the framework for the structuring of information in a scientific paper and how content selection must be done in terms of readers" preferences in order to encourage them to accept one's findings. Finally, it will explain the key persuasive role of the abstract, and give examples of how effective abstracts can be written in various scientific discipline.
The second part of this series will discuss effective argumentation from the point of view of both content and logical validity. The kind of content that is most effective differs, depending on the discipline, but the issue of the validity of the argumentation is the same for all sciences. This part of the series will also explain the Cognitive Science basis for elliptical explanations and help writers decide what level of ellipticalness is best for their intended readership.
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